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What Your Website Can Learn from a Resume

Your business needs a resume.

. . . 

Now, before you run off and start putting together the “typical” resume you think of when trying to apply for a job, let me stop you. It’s not the typical resume. 

In fact, typically, your website will be your resume. But unfortunately, most business’s websites today are like a really bad resume.

You know the type.

Oftentimes, a business’s website is actually hurting them rather than helping.

I mean, if you would gawk in disbelief at a messy, disorganized, WordArt-using resume from an interviewee, how can you be okay with your website being that equivalent to your customers?

Just think about that.

The good thing is, just like your website should be your resume, your website can learn a lot from a resume too!

People going into an interview need a resume that is clean, up-to-date, easy to find information the interviewer is looking for, etc. And it’s the same thing with your website!

Your company is putting its “resume” out there for potential customers to look at and choose to work with.

So, let’s get into what your website can learn from a {good} resume. 

Up to Date

Your website should be up to date and show off the best version of your brand—that entails updating your site every few years.

Just like you have to update a resume every few years to include your new jobs, projects, skills, roles, accomplishments, etc. in order to provide the best possible, up to date view of you as an employee.

Now, this doesn’t mean you have to have a brand-new website every few years, but you should at least make sure it’s up to date. Especially if there are big changes in your business such as offerings, people, brand image, etc.

Easy to Navigate

This one is KEY. If your website is not easy to navigate—aka find the information someone is looking for—they will straight up leave

This doesn’t mean to put all your information right at the top of the page so that the visitor doesn’t have to search or move around the site. Just think of how cramped and chaotic that would be!

Likewise, on a good resume, you don’t put every ounce of information right at the top. However, everything is neatly laid out with headlines, sections, bullets, etc. Things are easy to read and easy to navigate down the page. 

So, on your website, make sure that pages are easily identified and that on each page, the information is readable and easy to find.

Your Offering 

Your offering is the value you are providing your client/customer – so you want that to be front and center on your website! Whether or not that’s literally “front and center”. You need to make the value you are providing known to the visitor of your website. 

People visiting your site want to know right off the bat, what product/service you offer. Even if your business name makes it seem rather obvious. 

For example, when you look at a resume, you want to see what the candidate is offering—degree, skill level, etc.—even if you can assume pretty well based on the role they applied for. 

Your customers want to be able to look at your website and get a good gist of exactly what your product or service is and does.

Past Projects

I’ll admit, this one is a bit more important for any service businesses rather than product businesses. However, no matter what, there is still a good takeaway here. 

On a resume, past projects are intended to show the skills, degree, knowledge, and experience of the person in action. This, in a way, can help the interviewer trust the interviewee.

Likewise, having past projects or past clients you’ve helped, gives current visitors a way to trust the words and brand image your website projects. It shows how your business put its knowledge, experience, and expertise into action successfully. 

However, just like in a resume you don’t list every single project you’ve ever done, it’s the same with your website. Pick the top few that really highlight the kind of work and quality your business offers. This will give potential prospects a better idea of what you offer.

References

This one is important regardless of if you sell products or services. That is: Testimonials (aka references).

While references aren’t often required on a resume, they can be a nice touch. It can also provide an extra level of trust. Because often references are used to get a feel of the character of a person or ensure that information on the resume is accurate.

If you have testimonials on your website, it’s that extra touch that adds more value to visitors to your site. Plus, they feel like they can trust you before having to commit to you—which is extremely valuable in today’s world.  

So, hopefully you gathered a helpful hint or two about what your website can learn from a resume. It’s important to remember that your business is putting out its resume to attract and gather clients/customers, so you want to put your best foot forward.

Ensuring that your website is up to date, easy to navigate, clearly states your offering, and includes past projects and references (testimonials) is a great start!

If you need any help putting this into practice or updating your website, reach out and we’d be happy to help!

 

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