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Life After AdWords

Google’s ad-serving platform of 17 years, Google AdWords is no longer. In a (somewhat) surprising announcement earlier this month, Google announced a widespread rebrand of most of their marketing solutions. All of these changes are coming as Google works to increase its appeal to small and mid-size businesses and simplify operations for enterprise-level advertisers.

What’s Changing?

For the most part, the only thing changing is the name of products as there are no planned major changes to the interfaces, though there are some notable product mergers that could result in future UI changes.

A full breakdown is below:

Google AdWords is now Google Ads.

Google DoubleClick and Google Analytics 360 have been combined to form the Google Marketing Platform.

DoubleClick for Publishers and DoubleClick Ad Exchange are now simply Google Ad Manager.

Who Is Impacted?

Technically, every business using these platforms is impacted. That said, this is little more than a new logo and a new name from what we’ve seen so far. If you use an in-house team to run digital ads, your team will start seeing the new logos and names around. If you use an agency, things should continue as normal.

One thing worth noting, the free version of Google Analytics is not impacted by this change, but it too got a new logo:

When Does It All Change?

The rollout will be gradual, but you can expect to start seeing the new brands as early as July 24th. At Steadfast Results, we’ve already seen some logo/name changes, though it’s unclear when the rollout will be complete.

If you have any questions about how this Google rebrand will affect your business and its marketing efforts, we’ll be happy to answer your questions.

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