Okay, you’ve heard the saying “If it ain’t broke, don’t fix it.” It’s a classic saying.
(Although I have to admit, the grammar nerd in me cringes at the use of “ain’t” while the Texan in me delights in it.)
Anyways this phrase can be applied to many different aspects of life or business—especially marketing.
If a strategy, product/service, marketing activity, etc. isn’t broke, why fix it? Why fix what’s working?
But what about the other end? What if it is broken? What if it’s not working?
If It’s Not Working, Don’t Fix It … Yet
Often in today’s fast-paced world, with shortened attention spans, it’s easy to get caught up in wanting results, fast. Or wanting quick fixes to whatever problem you’re currently facing.
We see it all the time and we see it everywhere.
Magazine covers sporting the newest fad crash diets or how to get your dream body in 10 days. Businesses promising to make you 6 figures in 6 months. People paying for shortcuts to reach “x, y, z”.
The problem is, there’s rarely ever an easy way. I mean, if it were easy everyone would be doing it. And when we switch things up too soon, we can never really see what’s actually working.
The same exact thing goes for marketing. Many aspects, activities, and tactics of marketing simply take time.
So, if something isn’t working or seems “broken” it may just be a case of don’t fix it…YET.
Now, if your website was running and now it’s down, then yeah that should be looked at and addressed right away.
However, for some of the more content type pieces such as blogs, SEO, new websites—the results from them take time. As in months of time.
Let’s look more closely at what that time frame could look like:
While blogs are a relatively easy (okay, maybe I’m biased as a copywriter) way to get good, quality content out there, it’s not just a one-and-done kind of thing.
People often make the mistake of thinking that if they post 1-2 blogs here and there for a few months that suddenly *blogging magic* will happen. And while I wish it worked like that, it just doesn’t. At least for the majority of us.
Now theoretically, you could get thousands of visitors or views a day for your blog if say someone famous tweeted about it. But even then, that traffic spike is short-term. And remember, we’re here for the long-term success.
So how long will it take?
Well, if your site or domain is brand new, it can take Google up to 6 months to index it and have search engines start picking it up. Now, of course, you can use your social media and other places to promote your business’s blog…but again rarely are a bunch of people going to immediately start reading your first post and bring in tons of future traffic.
A good rule of thumb is to give consistent blogging—meaning you’re posting quality content fairly regularly—6 months to start showing results (that also involves promoting it as well). After that amount of time, you can start seeing what’s not working and what may need to be fixed.
This goes a little hand-in-hand with blogging, as blogs can play a big part in SEO and organic traffic. On the other hand, SEO is also one of the most consistent and reliable sources of growth for your blog as well.
But this too takes time.
For those who don’t know, SEO stands for Search Engine Optimization and it is “the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.”
In other words, making your website more findable by those searching and getting you higher-quality traffic.
In order to see true results from this, it takes an average of 4-6 months. However, also keep in mind that SEO results grow over time—up until a certain point where it becomes more of maintaining rather than growing.
As mentioned above, when you have a new site –whether that be a new website, new domain, new pages, or a combination—it takes Google some time to index the pages and sites.
It takes between 4 days and 4 weeks for your new website to be crawled and indexed by Google (for more information on how Googles does it, check out this article).
So, if your SEO or traffic dips a little bit after your new website is launched, listen – that’s okay! It’s going to take a few weeks normally for Google to index those pages on your site and get them findable in search engines.
All the above answers could be “it depends”, but this answer really is it depends.
There are so many factors that go into Social Media Results including your campaign, your goals, your KPIs, and what results look like for you. A few followers might take less time than a certain ROI from a campaign.
But a good guess is 6 months. After 6 months of sticking to social media, you’ll start to have a pretty good idea or feeling of what’s working and what could be tweaked for better results.
So, I hope you know understand the importance of being patient to see major effects and results of SEO, blogs, website changes, etc. for your business.
It can take a digital marketing strategy about 6-12 months for you to start seeing meaningful results. So . . . stick with it!
Although it does take time, it truly is worth it when you do it the right way and set yourself up for success. One last saying to send you off with: “Anything worth doing, is worth doing right.”
That especially includes your brand and your business!