Skip links

How to Become a Search Engine Optimizer

Search Engine Optimization is a big deal in the digital marketing world, actually, it is a big deal in everyone’s lives. When you pull out your phone and search for a local restaurant on Safari, Google Chrome, or other search engines you are a participating in SEO. A helpful way to look at this is to consider that a search engine is just a referral engine — a tool that provides the best answers to users’ questions. A business owner must be search engine optimized in order for their company to show up on your search. Whether or not you realize it, SEO is a big deal. Don’t worry because here are a few tips on how to become a search engine optimizer!

Your average SEO Specialist is in charge of managing, and optimizing these key areas:

Website Analysis

a company’s website should conform to the latest standards for search engine optimization.  Keywords, backlinks, formatting, user experience, and content are but a few of the important areas that an SEO specialist consider as they analyze, redesign and rebuild websites.

Keyword Optimization

Researching keywords and organically introducing them into a website is essential to an SEO optimized page. Using keywords throughout your website, blog content, and social platforms increase your company’s chances of being featured on a search engine organically.

Content Marketing

Your content should help demonstrate why a customer should choose you over a competitor. Your company’s content should also include those same keywords from before.

Search Engine Parameters

Maintaining an updated understanding of what the major search engines, especially Google, are using as criteria for Search Engine Result Pages (SERP) informs all of the design choices an SEO specialist makes.


Can you do SEO yourself?


The simple answer here is yes. At least some of it. If you have been running a website, then you are likely doing some SEO yourself already. However, a professional will do a better job and generate improved results more quickly. Likewise, your time may be better spent doing what you do and paying an SEO consultant to do their thing.

SEO can be complicated. So, understanding your current situation and marketplace is key to making the right decisions. Fortunately, for smaller businesses, we can often strip away much of the complexity, and the conversation ends up being about content, links and website design. Google offers endless resources, regardless of your experience level with SEO.

To improve your business’ ranking and overall online presence, schedule a free consultation to speak with our team of SEO experts.

Leave a comment