You may be thinking to yourself one or more of the following things:
I have a website. Plus I have social media accounts and paid media set up on AdWords. And I also I send the occasional email.
So, I really don’t need a blog.
But let me just step in here and say — You actually do.
Now, I know this may seem a little biased because I love to blog. I mean, that’s part of how I make a living. My passion is writing and playing with words all day to create captivating copy and content.
But beyond the sentiments, blogging really is crucial for a business—especially small businesses.
- Small businesses with blogs generate 126% more leads (Tech Client)
- Websites with blogs have a 434% higher chance of being ranked highly on search engines (Tech Client)
Don’t get me wrong, having a website that accurately and effectively tells your brand story is important. Using multiple digital marketing avenues such as paid media or social media can aid in business growth. But this is also all true of housing a blog on your website.
If you still don’t believe it, here are 5 reasons your business really does need a blog:
1. Gives You an Audience
Today, there are 4.39 billion Internet users. That’s insane! Listen, that’s 4.39 billion (and counting) people you could be reaching every day. Well, okay, realistically you won’t reach that many people—nor should you want to—because that is way too broad of an audience.
But the cool thing with blogging is that you can attract the audience that you want. By blogging on topics that your target audience would be interested in, you can attract the right people who would be responsive to your business. Plus, your blogs provide readers value before asking them to buy. You’re not cold selling. You’re actually providing valuable content and adding value to their lives before they even have to purchase anything. This will, in turn, help you develop better relationships with your customers, from the audience that blogging gave you.
2. Tells Your Brand Story
Marketing in one sentence is essentially telling the story of your brand, in different ways, to specific audiences. To tell that story, yes you can use photos, videos, and graphics along with text, but there is no doubt the power that the word has on telling a captivating story. Blogging is that power.
Blogging enables you to show your business’s personality and find your voice. Using blogging to tell your brand’s story also allows you to choose how you tell the story. And it’s a great tool for brand awareness.
Think of blogging like just adding more chapters to your story, only unlike some pieces, it’s a long-lived asset on your site. That means a blog can continue having an impact, days, weeks, months, even years after you first published it. It’s the chapter that people can keep coming back to, to really understand and connect with the story of your brand.
3. Builds Authority
Blogs are an excellent way to lift your business up as an industry leader in whatever industry you do business in. If you consistently provide helpful content—common questions customers have, educational content, or solving a problem— to your target customers, they will start to establish you as an authority. Not to mention that people trust blogs—81% of US consumers trust advice and information from blogs.
Plus, blogging creates FREE value. And let’s be real, we as consumers love free stuff. It’s why we buy way more of an item than we need just because it’s “buy 2 get 1 free”. So, by giving them free information that actually adds value to their lives, you are building trust between your business and your audience.
4. Drives Traffic to Your Site
Every business would love more traffic. More traffic means more opportunity for leads which means more potential customers. But how do you get more traffic? You could pay for a bunch of paid ads, but that gets expensive. You could buy an email list, but that’s really expensive, not to mention illegal.
Your answer? Blogging!
When you add a blog, you are adding another indexed page on your site—indexed meaning that page can now be read by Google. One more indexed page equals one more opportunity to show up in search engines and drive traffic through organic search.
Lastly, blogging utilizes keywords to create Organic SEO (search engine optimization). The term “organic traffic” is used for traffic that lands on your page as a result of unpaid search results. Blogging is a great way to build that organic SEO and traffic!
5. Generate Leads
As blogs enhance the potential for increased traffic to your site, there is naturally more opportunity to generate leads as well. And more leads mean more potential customers and business for you. It’s all about turning your reader into a person you can engage with in the future.
There are a few ways you can do this. First, always use a Call-to-Action (CTA) at the end of every blog post. Your CTA should show how your business solves the reader’s specific problem. You can also have readers put in information—such as their first name and email address—to subscribe to your blog. Last, but not least, you can use the content in the blogs to create emails.
Okay, hopefully you’re now at least a little more convinced that your business does in fact need a blog. I promise this isn’t biased, and this isn’t just because blogging is what I do. Yes, I truly love blogging, but even more, I truly love helping other brands tell their story through a blog. I believe in the power of words and I believe in helping your business by choosing the right ones.
Of course, blogging isn’t a guarantee. Nothing in digital marketing is. But at Steadfast Results, we have seen some tremendous growth and results for our clients through the services we offer, which yes, does include blogging.
If you’re feeling lost on how to start your blog or can’t fathom spending time away from your business to start blogging, let us help!
I’m sitting at my computer, bright-eyed and bushy-tailed, fingers ready to fly across the keyboard, and eager to start a new blog — for you.
Is it going to be your business’s blog?
Just think about it.
Because in case you haven’t heard, your business really does need a blog.
And in case you couldn’t tell, I really love writing blogs.
So, consider letting Steadfast take over your blogging and other digital marketing needs. We care and we’re focused on getting real results. Your results.