Happy 2020! It’s absolutely crazy to think that it’s the new year already. And whether you’re someone who enjoys the fresh start of January or dreads feeling that you’re back to the beginning, let me just remind you of all the opportunities that lie ahead with the new year!
With this time of year comes all those making personal resolutions for their life.
Losing weight, living healthier, getting stronger.
Saving money, being more adventurous, cross something off your bucket list.
You get the idea…
But what about for your business? Have you ever considered making resolutions for your business when the clock strikes midnight on January 1?
While it doesn’t have to be that soon, it is wise to devise and develop marketing resolutions that will help your business grow to be its best this coming year. These goals will give your marketing clear direction and therefore set your business up on a path to successful growth.
Here are the top 5 marketing resolutions you need to be making this year!
1. Manage or Save Money
While it takes money and calculated spending to grow your business, the new year can be a great time to pause and take a look at your business’s finances. Are you making smart budgets and financially-savvy moves? How is your ROI? In what areas could you save money? For example, blogging is a great avenue for content marketing that is relatively low-cost to implement!
Healthy growth includes healthy managing of money so use this time to look at your marketing budget and spending to ensure you’re on a path to success! With all the hard work you’re putting in to grow your business, you want to make sure it’s worth the money being spent!
2. Focus on Relationships
Your business relationships are important, with one of the most important being your relationship with your customers. Customer lifetime value (CLV) “indicates the total revenue a business can reasonably expect from a single customer account.” In other words, it tells a business how much revenue they can expect to generate over the entire course of a relationship with a customer.
In order to keep customers long-term, and therefore generate a large CLV, you need to focus on building relationships with your customers! While automation is great and useful, sometimes personalized contact and communication can build even great connection between you and your customers.
We aren’t saying you need to personally know each and every one of your customers—we get that is very difficult, especially depending on your business. However, you can take steps to know your customers and audience in general—who they are (demographics), how they live (psychographics), what they like or don’t like, etc.
Listen when customers give feedback and then start small in building those relationships. Even if you are sending out an email to hundreds of people, make it feel personalized like you’re speaking to each person individually. These small steps add up to building great relationships with your customers!
3. Be Human
You might question this resolution; how can you be anything but human? I’m not talking about you personally, but your business/brand. People connect better to other human beings, not entities such as business (no matter how big or small, well-known or unknown your business is). So, in order to connect with them your brand needs to become human.
How? Think like a human!
When posting on social media, sending emails, writing blogs or doing any other marketing activity, don’t approach it like a business would but rather as one person talking to another person (your target audience). Be relatable and approachable in your tone and content. Provide value rather than simply selling. Personalize content when possible and stay active in reaching out to your audience. All of these things
4. Know Your Business
In order to help your business grow, you have to truly know your business. Your strengths and weaknesses, your target audience and purchase process, and your brand’s stance/personality. A lot of these things you probably thought a bit about when you first started your business, but have you revisited them? Checked to make sure they’re still relevant or if anything needs to be changed, added, or removed?
If not, use this new year as a fresh start to review the foundation(s) of your business. The more you know your business, the easier it’ll be to have a clearer direction when trying to grow. It’ll also help you tell your brand story even better to current and potential customers—which is the exact purpose of marketing!
5. Try Something New
If you’ve been in business for a few years, it can be easy to get caught up in doing the same thing over and over again. Which isn’t necessarily a bad thing if it’s working for you. But if you’re doing the same thing over and over again and expecting different results—that’s the exact definition of insanity. Don’t let your business get stuck in a rut!
You don’t have to do a complete 180 on your business or content, but don’t be afraid to experiment! Research a new marketing service, try a new form of content, or just take that leap and go out on a limb to try something new for your business. This year commit to trying new things and taking chances on things that could grow your business!
If you’re looking for something new to try—or if you’re sick and tired of trying the same things over and over again without different results—look into our One Day Web Build Programs. In just one day, we strategize and get to know your business, design and build a site that will help you connect and build relationships with your customers. All at about 1/3 of the price of other website services, so it’ll help you save money this new year. But best of all, it will help take your business to the next level!
Just like with personal resolutions, nothing will happen unless you act upon them. Start with just 1 resolution and do something about it! Take that next step, make that plan, go after an opportunity—just get the ball rolling and your business moving in a good direction. It’s time to make 2020 your business’s best year yet.
Happy New Year from the Steadfast Results team! Let’s go out and make 2020 great!